MAPS & FACTS™ UNLIMITED, INC. specializes in GIS (Geographic Information System) produced, architectural, driven, based, demographic, educational, and real estate maps to home buyers, brokers, developers, attorneys and lenders.
Map of the Month – May 2018
True Trade Areas vs. Traditional 1, 3, & 5-Mile Trade Areas
Traditional trade areas are often misleading, inaccurate, and too easy to misuse. We have long championed “True Trade Areas” based on demographics. The below map shows a 3-mile ring based on geography touching 22 census tracts with a combinedtotalhouseholds x median income of $109 million.
The map below represents a True Trade Area based on demographics vs. geography. As shown, the combined total households x median income of the True Trade Area is $155 million.
Which one would you trust most? It may take a little more time to identify a True Trade Are, but once the information is mapped the True Trade Area becomes obvious.